Cellers Carol Vallès
Traditional Catalan cellar, Cellers Varol Vallès, takes the international markets
Cellers Carol Vallès is a Catalan company founded in 1996, whichspecialises in the elaboration and commercialization of traditional ecologic cavas. The strong commitment with the ancestral methods, the unique blending and long aging made the cellars of the company gradually be recognized at the national scene; they even got several recognitions and collected prestigious prizes.With the aim to expand its business through the international markets, Cellers Carol Vallès contacted the Barcelona Chamber of Commerce, where EEN technician assessed the company about the best suitable options. After some discussions it was decided the participation in a program for the International Expansion of SMEs, which would help the company to define its international strategy ad acquire the necessary tools to implement it. After the study carried out, the EEN advisor recommended a series of short / middle –term plans that would benefit the development of Cellers Carol Vallèsand its expansion on those markets that present better opportunities for their products. Moreover, thanks to the active support of the EEN technician a meeting with a Dutch importer was settledat the beginning of Januaryat the cellars of the companyas he was looking for ecologiccavas to be commercialized in Netherlands.The Dutch importer selected the cavas of Cellers Carol Vallès, between more than 8 cellars, and a taste was organizedin Netherlands to see the acceptance of the products in the market. Regarding the next steps, Cellers Carol Vallès is under negotiations with the Dutch importer and with other companies in the Northern Europe and New Zealand. Therefore, the actionplan was a total success and the international presence of Cellers Carol Vallès is taking off.