We, as a Chamber of Commerce, organised an inverse wine mission in which several importers from the Netherlands and Belgium were invited to Valls in order to find new products and meet with local producers.
We searched for importers and wine distributors from those countries for 3 months. We faced several difficulties, mainly, the expenses of bringing such importers to Valls, logistics issues (flight delays), and some importers canceling their participation. Furthermore, we overcame this by constantly trying to search for new importers, and expending extra resources into bringing them here.
Some other services we provided were the set-up for the event. This event took place in a restaurant where the importers and local producers had tables, ice, and all the needs they requested in order to taste the wine samples and evaluate the products.
We worked with the clients in order to prepare the timetable schedule for them, and the visits of some of these importers to their places. This success story embodies the client-centered approach the network aims for by showing that bringing the potential customer to the client's home is key in order to success.